Creative Direction • Brand Identity • Packaging • Social Campaign • Print Design

Launching a cohesive brand experience for a signature home fragrance collection

> the palette room

Creative Direction • Brand Strategy • Identity System • Website design

Reimagining adult speech therapy through a more human brand experience

> fluentpath rehab

Creative Direction • Brand Strategy • Identity System • Website design

Building a neighborhood restaurant brand with timeless character

> jojo's bistro
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Selected Design Archive

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STRAT STRATEGY / DESIGN / STORYTELLING / STRATEGY / DESIGN / STORYTELLING / STRATEGY / DESIGN / STORYTELLING / STRATEGY / DESIGN / STORYTELLING / STRATEGY / DESIGN / 

Outside of work, I often look to K-Pop for inspiration in visual storytelling, audience engagement, and cohesive brand ecosystems.

I'm fascinated by brands that create belonging.