Launching a cohesive brand experience for a signature home fragrance collection
Creative Direction • Brand Identity • Packaging • Social Campaign • Print Design
The Palette Room
People don't struggle to find inspiration— they struggle to make decisions.
The Palette Room exists to help homeowners
create spaces that feel calm, personal, and intentional.
Clean Cotton Collection
The first signature fragrance collection, introducing The Palette Room through a cohesive launch spanning packaging, digital, and customer touchpoints.
The visual identity was designed to reflect the same sense of calm and confidence the brand promises. Soft, earthy tones, refined typography, and understated details work together to create a system that feels timeless rather than trend-driven—allowing the interiors, materials, and craftsmanship to remain at the center of the experience.
The Brand in Motion
The Clean Cotton collection introduced The Palette Room through a cohesive launch spanning packaging, digital, and customer touchpoints.
Collection Launch
The collection launch extended beyond the website, introducing the fragrance through a thoughtful email experience that mirrored the brand's calm, intentional aesthetic.
